Evaluation Q3. What kind of media institution might distribute your product and why?

What cinema would most likely view our film?

As our film is a thriller it would more likely be aimed at a younger audience or a more matured audience. As the audience wont be that big such as a blockbuster film means that  our film would be shown at cinemas such as Cinema city. A reason why it wouldn't be shown at cinemas such as odeon or cineworld is because the box office numbers wont be as high as what cineworld averages and wouldn't make the profit that films such as Harry potter or Twilight makes. A reason also that Cinema city and vue would suit my film is because unlike cineworld there are more films which cater to the older population and as our film is a thriller it will be within the 18+ range. Vue are the third biggest cinema chain in the UK which means that they are very big but they would also show films which arent going to be smashing the box office records for example our film. Cinema city on the other hand would be perfect for our film due to the fact that they work independently. They are owned by Cineworld however do own them. Due to the fact that they are independent it allows people to have a choice in what they watch so by looking at the description of our film they might be more intrigued and would be able to watch it via Cineworld.


What film distribution company would distribute our film?

I think that the company which would distribute my film would be film 4. This is because film 4 are a British company who specialise in British films and low budget films. This would help our thriller as it is a low budget film which hasn't got the wide spread audience compared to blockbuster films. We would keep our film within Britain to start out with a niche audience and then as time goes on we would try and go global. Film 4 have distributed films which have the same genre as ours. Film 4 also produce entertainment on live TV so this could also attract a wider audience for our film. An example of a success story would be the 'Inbetweeners' they started out as a small British film but as it got more popular, Film 4 were able to make the Inbetweeners 2 in Australia which made the film popular there also.





How would digital technologies offer new distribution opportunities?

There are many different websites now which allow people the opportunity to make videos and share them online for other people to view. For example there are big sites such as Youtube and Vimeo where you can upload your own work for free for the public at no cost where as sites such as Netflix offer you blockbuster films at a cost of a monthly or weekly subscription. Youtube in current times has started to change a bit by trying to make it in a sort of TV style website. This is because you can now purchase films at a low cost which allows all people to buy films which they may not have been able to have seen in the past. Youtube is known as the worlds biggest video sharing platform with the most watched video being 'Gangnam style' by PSY with 2.7 billion views. This shows that there can be a massive range of audience no matter what the video is. This gives us hope that our film could also be a success. There are also a range of websites to start small also for example Vimeo and dailymotion. Due to the tags that our film would have, when other people are viewing similar films it may come up on recommended to boost the viewings.